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    <title>Weber&#39;s New 2007 Gas Grills - Articles - Zimbio</title>
    <link>http://www.zimbio.com/Weber%26%2339%3Bs+New+2007+Gas+Grills/articles</link>
    <description>How to Use Grill Parts to Extend Your Outdoor Cooking ; Taking Care of Your Char Broil Grill Parts ; Gas Grill ; 1882001 Summit E-650 Natural Gas Grill, Weber ; Using Customer Review Keywords to...</description>
    <language>en-us</language>
    <copyright>Copyright 2006 Zimbio Inc.</copyright>
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          <title>How to Use Grill Parts to Extend Your Outdoor Cooking</title>
    <description>posted by yen03&lt;br&gt;  &lt;p&gt;Outdoor cooking equipment is usually built sturdy, especially if you have  bought it from the top brands like Weber, Brinkmann, Broilmaster, Char Broil,  Ducane etc. If you do develop a problem with your gas grill, charcoal grill or  electric grill, though, you do not need to panic and wonder whether you need to  get new cooking equipment.&lt;/p&gt; &lt;p&gt;Weber grill parts and Brinkman gas grill parts are quite easy to get. You can  have your barbecue grilling equipment as good as new by getting the exact  replacement original manufacturer parts. Most grill manufacturer parts are  identified by part numbers and you can find a variety of sources online where  you can order them.&lt;/p&gt; &lt;p&gt;When it comes to Weber grill parts, Weber has an organized system to find  replacement parts for your grilling equipment. On their company website, they  have a replacement parts page where you can choose the right Weber grill parts  after you identify the kind of grill you have. They provide you with a list of  replacement parts available for your particular model number along with the  price information. This would include replacement grill grates, ash catchers,  wheels, lid handles and so on.&lt;/p&gt; &lt;p&gt;Broilermaster gas grill parts are built to last. These quality gas grills  come with stainless steel construction with thick aluminum grill body castings  so that you can enjoy prolonged heat. Although priced a bit on the higher side,  Broilmaster outdoor cooking equipment are a good investment that come with  adequate warranty and smart looks.&lt;/p&gt; &lt;p&gt;Char Broil grills, while perhaps not as good looking as Weber or Broilmaster  grills are considered good quality equipment for their consistent heating  performance and durability. Char Broil grill parts include their side burners  that you can use for heating sauce or even quickly heating side dishes. These  grills are more reasonably priced compared with the top brands and let you enjoy  some great outdoor cooking.&lt;/p&gt; &lt;p&gt;Sunbeam, a grilling equipment manufacturer had to recall some of their grills  because of the gas grill parts propane hoses. The side burners propane gas hose  would tangle with the aluminum casting of the grill resulting in the hose  melting. As this could lead to damaging the hose or even a gas leakage or fire,  there was a product recall. But those who own Sunbeam gas grills need not worry  as they are offering a free retrofit kit. The kit has Sunbeam grill parts and  instructions to correct the hoses position.&lt;/p&gt; &lt;p&gt;Among outdoor gas grills, Fiesta is a name that is well respected for its  even cooking, excellent grilling and convenience. Fiesta grill parts are all  made under their own roof, ensuring that there is consistent quality.&lt;/p&gt; &lt;p&gt;When it comes to hearths and stoves, Vermont Castings has the largest  complete barbecue grilling systems. Vermont Castings rill replacement parts are  easy to find on their own website or in any online parts store simply by quoting  the part number and grill model number. As such, Vermont Castings stainless  steel grills are built to resist corrosion and staining.&lt;/p&gt; &lt;p&gt;Another grill manufacturer who is popular is Outdoor Gourmet. Outdoor Gourmet  grill parts and accessories like burners, heat plats, cooking griddles,  electrodes etc are all available in online stores.&lt;/p&gt; &lt;p&gt;Ducane, which is a well known brand name has been taken over by Weber. Weber  offers Ducane gas grill parts for replacement. Ducane burners come with a  lifetime warranty which is advantageous as burners are the most frequently  replaced grill parts.&lt;/p&gt; &lt;p&gt;Uniflame gas grill parts and Coleman grills parts are also available from the  manufacturers website or their dealers. Most manufacturers provide good customer  support for their equipment so that you need not be stuck with faulty equipment  on your next cook off or cook out.&lt;/p&gt;  &lt;table cellspacing=&quot;0&quot; cellpadding=&quot;0&quot; border=&quot;0&quot;&gt;   &lt;tbody&gt;   &lt;tr&gt;     &lt;td valign=&quot;top&quot;&gt;              &lt;p&gt;About The Author: Jonathan Goodman is the owner of Market Merchants an        online retailer specializing in home and garden products. My passion for        bbq grilling and fireplaces is the core focus of Market Merchants. I am a        member of the Hearth Patio Barbeque Association (HPBA), the National BBQ        group (NBBQ), and the Kansas City Barbeque Society (KCBS). We sell these        products because we love them and are passionate about consumer living        needs. So whether its furniture and decor, home improvement, kitchen and        dining, or outdoor living Market Merchants brings a dedicated commitment        to the customer and a passion for high quality products. Visit the Market        Merchants website: &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fmarketmerchants.com%2F&quot; rel=&quot;nofollow&quot;&gt;http://marketmerchants.com&lt;/a&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;</description>
    <pubDate>Tue, 12 Nov 2008 00:58:00 GMT</pubDate>
    <link>http://www.zimbio.com/Weber's+New+2007+Gas+Grills/articles/24</link>
    <guid>http://www.zimbio.com/Weber's+New+2007+Gas+Grills/articles/24</guid>

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          <title>Taking Care of Your Char Broil Grill Parts</title>
    <description>posted by yen03&lt;br&gt;  &lt;p&gt;Char Broil grill parts are made of quality materials and are designed to  last. But there are things you can do to extend the life of your Char Broil  grill parts so that you are not faced with replacing these items on a regular  basis.&lt;/p&gt; &lt;p&gt;Porcelain Cooking Grates&lt;/p&gt; &lt;p&gt;When you have finished grilling, turn your grill on high for approximately 5  minutes. This will burn off larger food particles and marinades. Then, use a  wire brush (#2985027) to clean off the porcelain grates. This is a brush made by  Char Broil just for these delicate Char Broil grill parts. It will not scratch  the porcelain coating.&lt;/p&gt; &lt;p&gt;Porcelain Cast Iron Grates&lt;/p&gt; &lt;p&gt;You can use any type of heavy-duty grill brush to clean this type of cast  iron grate. The manufacturer also suggests using a mixture of vinegar and water  to thoroughly clean on occasion.&lt;/p&gt; &lt;p&gt;Stainless Steel&lt;/p&gt; &lt;p&gt;Although discoloration is common, changes in the color of stainless steel  will not affect the quality of the steel itself. However, food particles and  sauces from typical grilling recipes can damage the stainless steel Char Broil  grill parts. After each use, allow your grill to cool and then use a mild soap  and soft cloth to clean your grill. Be sure to rinse well with water and a clean  cloth. Only use nylon scrubbing pads, if necessary, and never use steel wool or  scouring pads. You can also help protect your stainless steel from the elements  by using a well-fit cover. You can also use stainless steel protecting chemicals  as a preventative measure.&lt;/p&gt; &lt;p&gt;If you already have rust spots on the stainless steel Char Broil grill parts,  the manufacturer makes a &amp;quot;Char Broil Stainless Steel Restoration Kit&amp;quot; that can  be purchased on-line.&lt;/p&gt; &lt;p&gt;Smokers&lt;/p&gt; &lt;p&gt;Given the nature of smokers, your Char Broil grill parts may not ever look  factory-new after the very first use. However, you can take some preventative  measures to help ward off rust and keep your grill as clean as possible. Using a  non-stick vegetable-oil cooking spray inside the body and lid of your smoker  will give it an additional rust barrier. The manufacturer also suggests making  clean-up easier by using aluminum foil in the bottom of the water and charcoal  pans and wrapping wood chips in aluminum foil with holes in it to make the chips  last longer.&lt;/p&gt; &lt;p&gt;Most of the other Char Broil grill parts can be cleaned with a mild detergent  and a soft cloth. However, always check your manual before cleaning any surface  for the first time. Also, most manuals will include specific instructions for  thoroughly cleaning the interior and exterior Char Broil grill parts, which is  usually done on a yearly basis.&lt;/p&gt;  &lt;table cellspacing=&quot;0&quot; cellpadding=&quot;0&quot; border=&quot;0&quot;&gt;   &lt;tbody&gt;   &lt;tr&gt;     &lt;td valign=&quot;top&quot;&gt;              &lt;p&gt;Trevor Kassulke owns and operates &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.webergrillpart.com%2F&quot; rel=&quot;nofollow&quot;&gt;http://www.webergrillpart.com&lt;/a&gt; - Weber Grill Parts and &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.webergrillpart.com%2Fwebergrillspareparts.html&quot; rel=&quot;nofollow&quot;&gt;Weber Grill Spare  Parts&lt;/a&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;</description>
    <pubDate>Sun, 10 Nov 2008 01:07:00 GMT</pubDate>
    <link>http://www.zimbio.com/Weber's+New+2007+Gas+Grills/articles/23</link>
    <guid>http://www.zimbio.com/Weber's+New+2007+Gas+Grills/articles/23</guid>

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          <title>Gas Grill</title>
    <description>posted by yuvitube&lt;br&gt;&lt;img src=&quot;http://www.yuvitube.com/uploads/thumbs/1_392.jpg&quot; align=&quot;right&quot; border=&quot;0&quot; width=&quot;174&quot; height=&quot;130&quot; vspace=&quot;4&quot; hspace=&quot;4&quot; /&gt; 
       &lt;p&gt;Chef Jason Hill explains why you should invest in an outdoor stainless steel gas grill.&lt;/p&gt;
       &lt;p&gt;&lt;b&gt;Watch &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Fwatch%2F41gcjj5erhbvc51ydzkj%2FGas+Grill&quot; rel=&quot;nofollow&quot;&gt;here&lt;/a&gt;&lt;/p&gt;
       &lt;p&gt;From: &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Fhabib+reza&quot; rel=&quot;nofollow&quot;&gt;habib reza&lt;/a&gt;&lt;br /&gt; 
       Tags:  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2FChefTips&quot; rel=&quot;nofollow&quot;&gt;ChefTips&lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Fbarbecue+&quot; rel=&quot;nofollow&quot;&gt;barbecue &lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Fbarbeque+&quot; rel=&quot;nofollow&quot;&gt;barbeque &lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Fbbq+&quot; rel=&quot;nofollow&quot;&gt;bbq &lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Fchef+&quot; rel=&quot;nofollow&quot;&gt;chef &lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Fcheftips+&quot; rel=&quot;nofollow&quot;&gt;cheftips &lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Fgrill+&quot; rel=&quot;nofollow&quot;&gt;grill &lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Fgrilling+&quot; rel=&quot;nofollow&quot;&gt;grilling &lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Fgrills+&quot; rel=&quot;nofollow&quot;&gt;grills &lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Fhill+&quot; rel=&quot;nofollow&quot;&gt;hill &lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Fjason+&quot; rel=&quot;nofollow&quot;&gt;jason &lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Fsalmon+&quot; rel=&quot;nofollow&quot;&gt;salmon &lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Fsteak+&quot; rel=&quot;nofollow&quot;&gt;steak &lt;/a&gt;,  &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.yuvitube.com%2Ftags%2Ftips&quot; rel=&quot;nofollow&quot;&gt;tips&lt;/a&gt;, &lt;br /&gt;Added: 2008-11-03&lt;br /&gt;&lt;/p&gt;&lt;br /&gt;&lt;hr /&gt; &lt;/b&gt;</description>
    <pubDate>Sun, 3 Nov 2008 12:08:17 GMT</pubDate>
    <link>http://www.zimbio.com/Weber's+New+2007+Gas+Grills/articles/22</link>
    <guid>http://www.zimbio.com/Weber's+New+2007+Gas+Grills/articles/22</guid>

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          <title>1882001 Summit E-650 Natural Gas Grill, Weber</title>
    <description>posted by &lt;br&gt;&lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fproduct%2FB001A5CWHS%2F%3Ftag%3Dlawangarep-20&quot; rel=&quot;nofollow&quot; rel=&quot;nofollow&quot;&gt;&lt;img alt=&quot;Weber 1882001 Summit E-650 Natural Gas Grill&quot; src=&quot;http://ecx.images-amazon.com/images/I/31q5vmzU8dL._dining-and-kitchen-set_.jpg&quot; /&gt;&lt;/a&gt;The Summit E-650 gas grill features an enclosed cart with corresponding painted steel doors with stainless steel trim and chrome plated cast aluminum handles. All grills have an accent-colored painted steel frame and a porcelain-enameled shroud with polished handle and trim, a center mounted thermometer and accent colored paint, cast aluminum end caps. The cooking system, rated at 60,000 BTUs, includes 6 stainless steel burners and a Snap-Jet individual burner ignition system. The cooking grates are 9.5mm diameter stainless steel rods. The grill also features stainless steel Flavorizer bars. The primary cooking area measures 624 sq. inches; the warming rack area measures 145 sq. inches, giving a total cooking area of 769 sq. inches. The Summit E-650 gas grill also has a 12,000 BTU-per-hour input flush-mount side burner. Other features include a spit fork rotisserie attachment with heavy-duty motor, 2 stainless steel work surfaces, 2 Grill Out handle lights, 6 tool holders, enclosed tank storage area and precision fuel gauge, 2 heavy-duty front locking casters and 2 heavy-duty back swivel casters. Tank is not included with LP grills and all natural gas grills include a 10-ft. flexible hose. Weber cookbook included. Limited warranty.&lt;br /&gt;&lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fproduct%2FB001A5CWHS%2F%3Ftag%3Dlawangarep-20&quot; rel=&quot;nofollow&quot; rel=&quot;nofollow&quot;&gt;See more detail&lt;/a&gt;</description>
    <pubDate>Wed, 31 Jul 2008 03:11:00 GMT</pubDate>
    <link>http://www.zimbio.com/Weber's+New+2007+Gas+Grills/articles/19</link>
    <guid>http://www.zimbio.com/Weber's+New+2007+Gas+Grills/articles/19</guid>

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          <title>Using Customer Review Keywords to Pick Up Women, Men</title>
    <description>posted by TheGrok&lt;br&gt;&lt;p&gt;&lt;img src=&quot;http://www.grokdotcom.com/wp-content/uploads/Holly/holly_2/men_vs_women_shopping.jpg&quot; alt=&quot;men vs. women product reviews&quot; align=&quot;left&quot; border=&quot;0&quot; height=&quot;199&quot; width=&quot;186&quot; /&gt;&lt;strong&gt;Have you ever noticed&lt;/strong&gt; that if you really want good information about a product, you&amp;#8217;re much more likely to find that information in a product review than in the product description itself?&lt;/p&gt;
&lt;p&gt;Why aren&amp;#8217;t product descriptions more helpful?&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s one thought: Men and women may care about different things.  Product descriptions may not be speaking to both genders&amp;#8217; needs.   In product reviews, men talk about what &lt;em&gt;they&lt;/em&gt; care about, and women talk about what &lt;em&gt;they&lt;/em&gt; care about.  This may be one reason why reviews help increase conversion.&lt;/p&gt;
&lt;p&gt;Here&amp;#8217;s a real life example. I searched for reviews for gas grills. Although the reviewer&amp;#8217;s gender isn&amp;#8217;t always obvious, I picked two that had a good chance of being either male or female.&lt;/p&gt;
&lt;p&gt;First, an excerpt from a gas grill review by &amp;#8220;dickiedo&amp;#8221; &amp;#8212; I&amp;#8217;m guessing that&amp;#8217;s a man:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;&lt;font size=&quot;-1&quot;&gt;&lt;strong&gt;Pros:&lt;/strong&gt; It is sturdy, attractive and cooks good.&lt;br /&gt;
&lt;strong&gt;Cons:&lt;/strong&gt; I wish the control knobs were on the front of the grill.&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;-1&quot;&gt;I bought this grill at Home Depot in the morning and that afternoon I grilled the best steaks I have ever cooked using the cooking instructions provided by Weber. The next day I grilled some great tasting hamburgers. Before cooking the burgers I heated the grill and easily brushed off the residue from the steaks leaving the cooking surface clean. I really liked cooking on my Weber charcoal grills, but I am now a firm Weber gas grill fan.&lt;/font&gt;&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;Now, an excerpt from a gas grill review by &amp;#8220;juliet166&amp;#8243; &amp;#8212; I&amp;#8217;m guessing that&amp;#8217;s a woman:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;&lt;font size=&quot;-1&quot;&gt;&lt;strong&gt;Pros:&lt;/strong&gt; weber quality, even cooking, portability, easy cleanup&lt;br /&gt;
&lt;strong&gt;Cons:&lt;/strong&gt; 14oz. propane canisters, lack of warming tray, no side trays&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;-1&quot;&gt;I became a weber convert several years ago after purchasing a genesis silver c, and experiencing the exceptional cooking found in weber grills. Due to a divorce and move to a small apt without a deck, I was desperate for a grill that I could easily transport outdoors to use, but would not take up a lot of space inside my apt. Because of the dome shaped lid, it easily fits a small roast, or vertical rib stand. Clean up is easy just by letting the grill run a few minutes and then brushing with a wire brush.&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;-1&quot;&gt;I have not had any issues with the automatic ignition. I have been using my grill for 3 months now, and it always starts on the first or second push.&lt;/font&gt;&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;Here&amp;#8217;s what&amp;#8217;s interesting about these two reviews&lt;/strong&gt;: They&amp;#8217;re an example of the gender preferences Joseph Carrabis of NextStage Evolution talks about on the iMedia Connection blog, where he insists that &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.imediaconnection.com%2Fcontent%2F11359.asp&quot; rel=&quot;nofollow&quot;&gt;women purchase &lt;em&gt;strategically&lt;/em&gt; while men purchase &lt;em&gt;immediately&lt;/em&gt;&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;&lt;font size=&quot;-1&quot;&gt;Men make purchasing decisions based strongly on immediate or present needs.&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;-1&quot;&gt;Women want to know that today&amp;#8217;s purchase will meet their immediate needs, mid-term and even their needs long-term needs. Long-term and far-term usability can even be a stronger consideration for the female purchasing persona than immediate need&lt;/font&gt;&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;&lt;img src=&quot;http://www.grokdotcom.com/wp-content/uploads/Holly/holly_2/men_women_product_review.png&quot; alt=&quot;men women product review value&quot; border=&quot;0&quot; height=&quot;327&quot; width=&quot;537&quot; /&gt;&lt;/p&gt;
&lt;p&gt;Notice that in Dickiedo&amp;#8217;s testimonial, he&amp;#8217;s talking about purchasing the grill &lt;em&gt;that morning&lt;/em&gt; and grilling &lt;em&gt;that afternoon&lt;/em&gt; &amp;#8212; great job of speaking to a guy&amp;#8217;s immediate and present need.&lt;/p&gt;
&lt;p&gt;In Juliet&amp;#8217;s review, she&amp;#8217;s commenting that even after 3 months, the grill still starts on the first or second push, meeting a longer-term durability need.&lt;/p&gt;
&lt;p&gt;Carrabis discusses &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.imediaconnection.com%2Fcontent%2F11357.asp&quot; rel=&quot;nofollow&quot;&gt;another gender difference&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;&lt;font size=&quot;-1&quot;&gt;Men are willing to make a purchase once it has been demonstrated that someone else was successful with the same purchase; kind of a, &amp;#8220;that worked for Joe, so it&amp;#8217;ll probably work for me&amp;#8221; mentality.&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;-1&quot;&gt;Women posit things differently. It&amp;#8217;s good to know if something worked for Sally; it&amp;#8217;s better to know what Sally&amp;#8217;s motivations were for her purchase. Success in itself isn&amp;#8217;t meaningful unless the conditions leading to success are the same. (So much for women not being cut out for the sciences!) This can be thought of as, &amp;#8220;it may have worked for Sally, but Sally bought it for reason A and I&amp;#8217;m interested in reason B, so the same purchase might not work for me.&amp;#8221;&lt;/font&gt;&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;Juliet shares her background motivation&lt;/strong&gt; for purchasing the grill. She&amp;#8217;s recently divorced and moved to a small apartment without a deck.  She wanted something she could transport outdoors but wouldn&amp;#8217;t take up a lot of room.   Now a woman can compare her motivation to Juliet&amp;#8217;s  to see if it&amp;#8217;s a good match for her situation, for her &lt;em&gt;motivation&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;How can manufacturers and e-commerce sites use this information to create better product descriptions that sell more products?&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;strong&gt;Talk about both immediate and long-term value&lt;/strong&gt;.   &lt;em&gt;&amp;#8220;Take it home this afternoon, grill steaks tonight&amp;#8221;&lt;/em&gt;;  &lt;em&gt;&amp;#8220;Our grills start at just the touch of a button now, and for months/years to come.&amp;#8221;&lt;/em&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Talk about different motivations for buying the product&lt;/strong&gt; and successful uses of it.  &lt;em&gt;&amp;#8220;With our even heating system, grillers of all skills can cook the perfect steak every time&amp;#8221;&lt;/em&gt;;  &lt;em&gt;&amp;#8220;If you live in an apartment but still want the that backyard grill experience, this is the grill for you.  It&amp;#8217;s small and portable, but with a domed lid, so it&amp;#8217;s big enough to cook family meals like a small roast or vertical rib stand.&amp;#8221;&lt;/em&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;One more hint. While both Dickiedo and Juliet mentioned &amp;#8220;easy cleaning&amp;#8221;, Juliet got very specific with what that means (&amp;#8221;Let the grill run for a few minutes and brush with a wire brush&amp;#8221;).   This may also tie-in with women&amp;#8217;s need for longer-term value.   I know a woman who&amp;#8217;s sworn off a famous cookware brand because their products are very sensitive and hard to clean.   Remember, she&amp;#8217;s not just thinking about cooking dinner tonight, she&amp;#8217;s picturing how she&amp;#8217;ll use the product for &lt;em&gt;months&lt;/em&gt;, even &lt;em&gt;years&lt;/em&gt; to come.  Make sure you&amp;#8217;re talking about what it&amp;#8217;s like to use and maintain the product in the future as well as the present.&lt;/p&gt;
&lt;p&gt;By using keywords that address the underlying motivations of both men &lt;em&gt;and&lt;/em&gt; women, your product descriptions are sure to pick them up before the competition.&lt;/p&gt;
&lt;p&gt;. .&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt;About the Author&lt;/strong&gt;: Holly Buchanan is&lt;/em&gt;&lt;em&gt; &lt;/em&gt;&lt;em&gt;co-author of &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.thesoccermommyth.com%2F&quot; rel=&quot;nofollow&quot;&gt;The Soccer Mom Myth&lt;/a&gt;&lt;u&gt; — Today’s Female Consumer: Who She Really Is, Why She Really Buys&lt;/u&gt;&lt;/em&gt;&lt;em&gt;. If you&amp;#8217;d like to become a customer pickup artist like Holly, join her on June 2nd for FutureNow&amp;#8217;s&lt;/em&gt;&lt;em&gt; &lt;a  href=&quot;/pilot?ZURL=%2Frss%2FWeber's%2BNew%2B2007%2BGas%2BGrills%2Farticles&amp;URL=http%3A%2F%2Fwww.futurenowinc.com%2Fwritingforweb.htm%3Futm_source%3DGrokDotCom%26utm_medium%3DPost%26utm_content%3DLink-1360%26utm_campaign%3DPOCCTA0608&quot; rel=&quot;nofollow&quot;&gt;Persuasive Online Copywriting seminar&lt;/a&gt; in Manhattan.&lt;/em&gt;&lt;/p&gt;</description>
    <pubDate>Mon, 29 Apr 2008 16:24:03 GMT</pubDate>
    <link>http://www.zimbio.com/Weber's+New+2007+Gas+Grills/articles/11</link>
    <guid>http://www.zimbio.com/Weber's+New+2007+Gas+Grills/articles/11</guid>

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