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The annoying part about always being right is having to constantly support your claims with facts. We knew this four years ago when we first used math science to define what it meant to be a hot couple in Hollywood and then used it to rank them. We've refined our method even further this year such that we can say with complete confidence that all subjectivity has been removed from the widely overused adjective. "Hot," as it turns out, is not in the eye of the beholder. It's all in the numbers.

Full disclosure: Not a single Zimbio editor holds a mathology degree. However, we do have lots of money that can buy super-computers and employ engineers who know how to turn these machines on and off as well as make them do stuff, we're told. Anyway, it took a while, but four years ago an algorithm was born with one purpose: Measure a couple's hotness using four sets of criteria. Success, Attractiveness, Popularity and Staying Power. Here's how it breaks down:

To numerically quantify a couple's popularity, we measured search volume within the last 12 months using a variety of public web tools (Google AdWords is one example). We then combined that data with our own set of very granular internal site analytics (site search, picture page views, traffic to their topic pages, time on site, to name a few).

For success, let's face it, it's all about tha Benjamins (typed the white girl uncomfortably). So we naturally looked at things like paychecks, major signed deals (record, movie, spokesperson etc.), but also took into account things like awards and other distinctive recognition among their well-groomed peers.

This is a tricky one because taste varies so wildly from person to person. The only way to assign a numeric value to a couple's attractiveness was to crowd-source a massive sampling of the Internet in a straight-up face-off style game like this. Of the thousands of people who played the game, none knew they were powering this ranking criteria. It's a guys-vs-guys, girls-vs-girls "Who's Hotter?" battle and the results are sometimes not pretty. The problem with measuring a subjective thing like "attractiveness" is that people/couples are "graded" on a bell curve. So when you see couples with an Attractiveness rating of "1," it's not that no one thinks they're attractive, it's just that couples like Gisele Bundchen and Tom Brady screw it up for the rest. Sorry Coco and Ice-T.

Staying Power
Here couples scored points for engagements, marriages, babies and length of their relationships. Points were also deducted based on the number of recent partners, break-ups or separations (looking at you JT and Jessica), as well as the validity and/or volume of infidelity rumors.

There you have it. Enjoy. Send comments, thoughts, rants to: