Surprise! Report Reveals Movies and TV Shows with Diverse Casts Make More Money
So can someone please email this report to every casting director in the world?
Hollywood has a problem, and the Hollywood Diversity Report is here to help.
The report has only been around since 2014, but hey, better late than never, right? Led by UCLA's Ralph J. Bunche Center for African American Studies, the second annual edition covers 2012 and 2013 in film and television. Want to know the big takeaway? You probably already know, assuming you've turned on a TV, paid for a movie, or scanned the list of Oscar nominees — to name but a few examples of how you might casually reach the same conclusion the diversity report did.
Here goes the "revelation": Lack of diversity in Hollywood is still a problem. The bright side? Films with at least 30% of the cast comprised of people of color actually performed better in the worldwide box office, and television shows with at least the same percentage received higher ratings across the board.
The report goes on to helpfully breakdown viewer demographics, just in case anybody out there worries a film or TV show with a little diversity is somehow not reflective of the world we all live in.
The report also tackles the lack of diversity behind the camera: It’s a high-risk industry," Darnell Hunt, lead author of the report, says. "People want to surround themselves with collaborators they’re comfortable with...It reproduces the same opportunities for the same kind of people: You’re surrounding yourself with a bunch of white men to feel comfortable."
He continues, "It's getting better, but it's not getting better fast enough. And it's still a big problem." So we're all on the same page with the big problem now, yes? Then let's work on fixing it faster.