There's a Perfectly Logical Explanation for Adele's Flip Phone in 'Hello'

#FlipPhoneFreakOut is officially dead.

There's a Logical Explanation for Adele's Flip Phone in 'Hello'
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If you're like me, you've probably balled your eyes out and mourned past relationships while watching Adele's record-breaking video for "Hello" over and over again. The queen of power ballads sort of has this way of doing that to you, no? And, if you're like me, you probably gave the sniffles a pause to let out a snotty chuckle at the sight of Adele's outdated flip phone. Behold: 

There's a Logical Explanation for Adele's Flip Phone in 'Hello'

But why, Adele? Do you want us to believe this music video takes place somewhere
in 2008? Was that an important year for you? Is there a simple explanation as to why you're not product placing more, shall we say, modern devices instead? 

But there is a simple explanation? Video director Xavier Dolan, take it away!  

Don't get it? Allow him to expand

"It's just not that big of a deal. It makes me uncomfortable filming iPhones because I feel like I'm shooting an iPhone commercial. And the same thing stands for cars: Drive them! Buy them! But on film, they're distracting to me. They're elements that you identify to our reality so much that – whether it's a short film, a film, a music video – they just hurt the piece's sensibility and reality, and it's not as romantic."

#FlipPhoneFreakOut is over, people. Now can we move on to more pressing matters? 

Don't even get us started on the phone Lionel Richie's rocking. 

There's a Logical Explanation for Adele's Flip Phone in 'Hello'

I'm the editorial director of Zimbio. Instagram: @anela_bella Twitter: @laniconway
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