Livingly Media Names Erica Carter as CEO

The digital publisher is owned by aufeminin, a media company majority-owned by German media group Axel Springer.

Erica Carter has been named the new CEO of Livingly Media, effective April 14, 2017.
Erica Carter has been named the new CEO of Livingly Media, effective April 14, 2017.
Livingly Media

Livingly Media, the San Francisco-based women’s lifestyle digital publisher, today announced that its Board of Directors has named Erica Carter as Chief Executive Officer and appointed her to its Board, effective April 14, 2017. Since its acquisition by aufeminin Group two years ago, Livingly Media has driven growth and achieved profitability, with year-over-year revenues increasing more than 50% in 2016.

Erica Carter has served as Livingly Media’s SVP and General Manager since 2015 and has been responsible for its marketing, operations, analytics, and finance functions. She joined the company in 2013 as its first Head of Finance. Erica has been essential to the company’s growth and success and has demonstrated a passion for the brands, commitment to her colleagues, and drive to deliver consistent revenue and marketing results. She has extensive experience with lifestyle brands in prior management roles at One Kings Lane and Williams-Sonoma, Inc., and began her career at Ernst & Young LLP.

"I’m delighted to announce Erica’s well-deserved promotion. She has been a strong leader for the Livingly Media team throughout her tenure and I have complete confidence that her leadership will continue Livingly’s innovation and growth. I’m pleased to see a skilled woman take an executive position in tech,” said Marie-Laure Sauty de Chalon, Chairman of the Board.

“I am honored to have been chosen by the board to lead Livingly Media into its next exciting phase of growth,” said Erica Carter. “I’m looking forward to working more closely with our team on the things we do best: creating deeply engaging content that speaks to things women are passionate about, doing so at scale, and introducing our brands to more smart, independent women in authentic ways.”

Livingly Media publishes four leading women's lifestyle brands enjoyed by over 25 million global readers each month. [Google Analytics, March 2017]
Livingly Media publishes four leading women's lifestyle brands enjoyed by over 25 million global readers each month. [Google Analytics, March 2017]

Christophe Decker, COO of parent company aufeminin Group and Livingly Media board member, will also assume responsibilities as Livingly’s COO. He relocated to San Francisco in an advisory role in 2015 following the Group’s acquisition of Livingly Media . Christophe joined aufeminin Group in 2005 and has managed product development, technology and innovation, and traffic acquisition operations during his tenure.

Bruce Martin and Jill Slattery round out Livingly Media’s executive team. Bruce serves as Livingly Media’s CTO , focusing on the performance, reliability and flexibility of technical systems. Bruce has 25 years of experience in engineering and software development. Prior to joining Livingly in 2006 , he was an architect at LookSmart, Ltd and an engineering lead at SAIC . As Editor in Chief, Jill is responsible for maintaining the voice and vision of all of Livingly Media’s brands, and she is driven to keep finding new and innovative ways to engage readers with content they love. Jill started her career in digital media with Livingly Media in 2011, initially as’s TV editor and later as its Managing Editor.

Long-time executives Tony Mamone (CEO and Founder) , Danny Khatib (COO and Founder), and Cleve Pasarell (VP Product) are stepping down from their roles in a planned departure two years following the aufeminin Group acquisition. “I would like to personally thank the founders for their leadership, strategic vision, and thoughtful transition,“said Sauty de Chalon. “I wish them the best in their next venture."

Founded in 2006, Livingly Media has become one of the most popular digital lifestyle destinations for women. The company publishes,,, Combined, these sites attracted 14 million readers and served 420 million pageviews in the U.S. alone in January 2017, according to comScore Inc.


Livingly Media is a digital media company that reaches more than 24 million global monthly readers in the fashion and beauty, home and design, and entertainment news categories. It currently publishes four websites:,,,, and is headquartered in the San Francisco Bay Area.

Read more about the company at


1st creator of communities, the aufeminin Group provides an editorial and community-based offer covering all the most popular topics among women: Fashion, Beauty, Parenthood, Cooking, News, Entertainment, etc. With media brands such as aufeminin, Marmiton, My Little Paris, Merci Alfred, Onmeda,, and, the Group is present in more than 20 countries in Europe, North Africa, North America and Latin America. With a global audience of 149 million monthly visitors (1), the Groupe’s presence is gaining momentum on all platforms such as mobile, videos and social networks. The Groupe aufeminin, which is 78.43% owned by the Axel Springer group, is listed on compartment B of Euronext Paris (ISIN: FR0004042083, Ticker: FEM). In 2016, the Group recorded revenue of €107 million and an EBITDA of €24.7 million.

Read more about the group at, or contact Delphine Groll, Head of Group Communication,, Tel: +33 (1) 53 57 15 52.

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