Cramer Goes on Today Show, Loses Round 2 to Stewart

Jon Stewart and CNBC's Jim Cramer have found themselves in a sort of feud since the Daily Show ran a critique of CNBC last week. (Getty Images)

UPDATE: The LA Times reports that Jim Cramer is booked to appear on the Daily Show Thursday, March 12.

If you could buy stock in Jim Cramer right now, even he would tell you to sell.

CNBC's Mad Money host should know better than to provoke the Daily Show. It's a lost cause. Since Jon Stewart and his crack team of researchers and editors took down Cramer in a bruising eight-minute presentation last week, Cramer has insisted on making himself look like an even bigger ass.

First there was the Main Street column in which he railed against the Daily Show segment and complained that the sound bite -- showing him yelling "Bear Stearns is not in trouble" just eight days before the bank failed -- was taken out of context. Cramer argued that in the segment that was clipped, he never recommended buying Bear Stearns stock.

Monday night, Stewart responded by conceding that Cramer did not recommend buying the stock in the segment. Stewart then showed another clip from five days previous where Cramer recommends buying Bear Stearns, and that he's "not giving up" on them.

Stewart quipped "While Cramer wasn't giving up on Bear at 69, 11 days later the stock market was more comfortable with it at two."

The most recent development came Tuesday morning with Cramer's appearance on the Today show, where he bristled at the first mention of Stewart.

"Oh a comedian! A comedian's attacking me, wow. He runs a variety show!" he told Meredith Viera.

Viera shut him up long enough to play the latest Daily Show attack. After watching, Cramer complained that anyone who recommended buying any stock would have been wrong, and made a sort of non-mea culpa when Viera asked if he regretted recommending Bear Stearns.

"Of course I regret recommending any stock. I regret the fact that I had the CEO of Wachovia on, and he said to buy it and I agreed with him. Of course, the SEC is investigating him.

"I regret the fact that the market's down, and that I liked some of the market, but I did come on this show and tell everyone to sell. And you know when Stewart makes that call, I'm all over him, but I don't think he's gonna do that. 'Cause he's a comedian."
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It isn't the first time a cable news personality has found himself at odds with Stewart. In 2005, Tucker Carlson was fired from CNN and Crossfire was cancelled after Stewart appeared on the show in July of 2004, called Carlson a "dick" and questioned the show's relevancy.

If that's any indication of the sway the "comedian" holds, Cramer doesn't just have to worry about his reputation. He has to worry about his job.

Maybe then he'll have an easier time relating to the rest of America.

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I write about movies for Zimbio.com, which means I spend way too much time thinking about the geekiest possible ways to approach the cineplex. I'm also hopelessly addicted to audio books. Follow me: Google
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