So Why Are the One Direction Guys Attaching Clothespins to Their Faces?

One Direction was unable to make it to Wembley Stadium for the BBC Radio 1 Teen Awards (they're a little busy prepping for the release of their upcoming album Midnight Memories, see), but they did manage to make it to a soundstage for some silly string and clothespin shenanigans. Above, see which young man is capable of fitting the most clothespins on his face. Below, see the video that inspired the following comment:
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