The Louie Vuitton Neverfull
Believe it or not, if Marc Jacobs had had his way, the iconic Louis Vuitton logo print would be no more. Marc admits that when he started at Louis Vuitton, he had thought of getting rid of the brand's trademark 'LV.' The logo, favored by celebrities and counterfitters alike, may be one of the world's most recognizable. Luckily, Marc decided that the logo actually supported the brand's image. Marc says:
When I arrived at Louis Vuitton 12 years ago, and I was figuring out how to create a new tier of Vuitton for a different customer, I thought it would be clever to hide that monogram which was very stupid of me. That logo is part of what makes Vuitton so desirable. It allows people to become members of an aspirational club.
We can't imagine Louis Vuitton without the logo and don't think Marc would have been as successful at the brand without it. Dear Marc, thanks for not ditching the logo!
Source: Vogue UK
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