My Luv Crush might not be what you think of as a web2.0 startup, but it's come out of the gates with a simple business and offering and is growing fast. already has ovr 3 million US visitors per month according to Quantcast - placing it in the top 500 websites. describes itself like this: "Love prediction horoscope subscriptions sent to your cell as low as $5.99 a week."

The site is a simple form that asks you for your name and gender and then for your cell phone number.  You need to verify your cell phone number by typing in a pin that is sent to you by sms text.

Keep an eye out for looks like a success in the making.
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