Netflix Awards $1 Million Netflix Prize & Announce 2nd $1 Million Challenge

Netflix CEO Reed Hastings, Yehuda Koren, Chris Volinsky, Netflix Chief Product Officer Neil Hunt and Michael Jahrer attend the Netflix $1 million Netflix prize event & announces 2nd $1 million challenge at Four Seasons Hotel New York on September 21, 2009 in New York City.
(Sept. 20, 2009 - Source: Jason Kempin/Getty Images North America)