Beyonce Heat Fragrance Launch Press Arrivals and Welcome Cocktails

In This Photo: Renato Semerari
Renato Semerari (L) and guest attend Beyonce's First Fragrance Launch Event for "Beyonce Heat" - Catch the Fever at 15 Union Square West on February 2, 2010 in New York City.
(Feb. 1, 2010 - Source: Dimitrios Kambouris/Getty Images North America)