Penny-pinchers. Tightwads.Cost-cutters.   Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps?   But these words take on a new, positive meaning when you're talking about energy savings these days. It's not just the "tightwads" who are setting their thermostats to lower temperatures and adding layers of clothes, or rolling low-wattage space heaters from room to room.   As Benjamin... Read Full Story

Penny-pinchers. Tightwads.Cost-cutters.Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps?But these words take on a new, positive meaning when you're talking about energy savings these days. It's not just the "tightwads" who are setting their thermostats to lower temperatures and adding layers of clothes, or rolling low-wattage space heaters from room to room.As Benjamin Franklin said, "A penny... Read Full Story

Green businesses around the country got a shock last week when a new study revealed the reasons that drive consumers to buy eco-friendly products. Surprisingly, most of the survey respondents who bought green products weren’t well-informed about environmental issues. They weren’t buying because the products would save natural resources or reduce carbon emissions. They were buying, in most cases, because green products would cut their utility bills. Predictable, in this economy? Perhaps. And ... Read Full Story

As a green business owner, you're out to change the world. You're driven by passionate environmental concerns; you spend time educating yourself about the eco-issues of the day; you work to conserve energy and water to reduce your footprint on the planet.But is your target audience buying from you for the same reasons? Probably not.According to the latest national study by Shelton Group, most of the consumers who buy green are doing so for reasons that may have very little to do with environm... Read Full Story

"First they laugh at you, then they ignore you, then they fight with you, then you win." That was Gandhi's description of India's path to freedom against the British.What he didn't say, however, was that ultimately the response to your message depends on how well you engage with each individual in your audience to demonstrate the value of your offering.Instead, that was consultant Melissa Schweisguth's conclusion in her article Engaging Consumers to Green Up Their Act, based on the latest ser... Read Full Story

It's been a long time coming, but a true-green paper company is finally stepping up to get the recognition it deserves.Marcal's Secret Deep-Green Roots | GreenBiz.comAfter nearly 60 years in business, it turns out that Marcal - the company that makes a range of affordable, high-quality paper products - has been quietly using 100% recycled stock all along.Why does that matter - and why is Marcal's new positioning such news?Well, when you consider that 98% of the paper products we use to wipe o... Read Full Story

http://www.your-words-worth.com/green-copywriter/bid/19381/Attract-Local-Customers-with-an-Online-Offline-Marketing-StrategyOn eBay, your customers can “shop victoriously.” On Amazon, Overstock, and the big-box e-commerce sites they can get deep discounts, wide selection, and never-leave-the-sofa gratification. So how can you motivate local customers out of the house and through your door?Actually, it’s not as hard as you might think. With just a bit of creative thinking, along with some info... Read Full Story

http://www.your-words-worth.com/green-copywriter/bid/19381/Attract-Local-Customers-with-an-Online-Offline-Marketing-StrategyOn eBay, your customers can “shop victoriously.” On Amazon, Overstock, and the big-box e-commerce sites they can get deep discounts, wide selection, and never-leave-the-sofa gratification. So how can you motivate local customers out of the house and through your door?Actually, it’s not as hard as you might think. With just a bit of creative thinking, along with some info... Read Full Story

I received this from a friend who is deeply involved in animal rescue - urging readers to take action!Dear Friends and Colleagues: At a March 12, 2009 meeting of the San Francisco Animal Welfare Commission, as part of its “exploration of a policy that would ensure that no adoptable animal (including those that need medical and behavioral intervention but would be adoptable after that) is [killed] in San Francisco shelters," I testified in favor of a No Kill San Francisco.Both the ASPCA ... Read Full Story

On eBay, your customers can “shop victoriously.” On Amazon, Overstock, and the big-box e-commerce sites they can get deep discounts, wide selection, and never-leave-the-sofa gratification. So how can you motivate local customers out of the house and through your door?Actually, it’s not as hard as you might think. With just a bit of creative thinking, along with some info-marketing and social-networking strategy, you can combine the best features of online and real-time business to abringttrac... Read Full Story