Every so often a situation comes up in my Herd that is just a bit beyond me...and that's happened lately when I rescued the 8-month-old adolescent boy-cat I called Li'l Guy. He's an absolute sweetie with people - how his people could have just dumpedhim is something I cannot understand. Granted, he was non-neutered when I found him, and definitely had that distinctive male cat, er, aroma...but he wasn't spraying yet, thanks be. So I took him to be neutered and get his shots, and after he... Read Full Story
This fall, a brilliant assembly of global and local environmentalists, healers, and business and community leaders will gather once again in Baltimore to discuss practical environmental, social, and economic solutions for our planet…and for our city. The second annual conference, “Baltimore Bioneers ‘08: Cultivating Change. Inspiring Solutions.” will take place from Friday, November 7 through Sunday, November 9, 2008 at the University of Baltimore. Along with international and local... Read Full Story
This summer, like last, I'm going to be spending a portion of my days in an Aussie-tinged excursion to the far frontiers of Web 2.0 - the wildly fertile land where the hottest, best-of-the-best-but-as-yet-undiscovered social marketing applications lurk. And you're invited to come with me! The tour is led by The Thirty-Day Challenge, a well-established online training program by Ed Dale and Dan Raines of The Immediate Edge. While running the program free of charge, Ed and Dan are leading a... Read Full Story
As public awareness grows about the state of the environment, the impact of global warming, and....well, the environmental mess we're getting ourselves into...a growing number of studies seem to indicate that marketing your products and services as green or eco-friendly guarantees a greater response. In fact, Intellitrends has recently released its annual study on green marketing, which indicates that green awareness steadily increased during 2007, with respondents not only purchasing green... Read Full Story
If it seems to you that the social gaps are widening...between the health-conscious and the, well, not-so health conscious...between Americans pursuing luxury and those pursuing simplicity...between ultra-driven aficionados of caffeine drinks and 24/7 connectivity and slower-paced folks opting for quality of life...well, the Natural Marketing Institute has news for you. You're right. The Institute, which is the driving force behind the green marketing resource site LOHAS.com, has announced... Read Full Story
Being a green business, serving green businesses, I'm committed to sourcing as many services as possible from green or greening providers. I started, like many new businesses, with a domain and hosting from GoDaddy -- their prices were great, and I loved the way I could start with domain registration and hosting, and add on whatever else I needed at the time I needed it. But despite their great services, they weren't a green business...and this was one of those irritants that just... Read Full Story
(with thanks to Pawprints & Purrs for inspiration and information) While we're all doing our feasting and reveling in the holiday cheer, we can make it a great occasion for Kitty as well....or it can be a time of deadly dangers. Before you start firing up the stove, unbagging the goodies, or decorating the house, take a look at these precautions and keep Kitty happy and bright in the season of light! Food and Drink * It may seem cute if Kitty laps at your eggnog or other alcoholic drinks... Read Full Story
As the holiday shopping season begins, I'm going to step away from the topic of green copywriting and Internet marketing for just a moment. You see, my friends and I struggle with an environmentally-devastating addiction.... We're book fiends. Reading addicts. Info-junkies. Oh, we've tried the e-book answer...and wound up printing them out...sure, it's usually on 100% post-consumer recycled content paper, but still, printing them out! There's just something about the feel of a document in... Read Full Story
This is a little bit of a rant, folks...I just read an article in GreenBiz News about an EcoPinion survey that found "Consumers Don’t Understand Green Terms." To quote the key paragraphs of the article: "a survey of 1,000 Americans conducted the first week of November, on communications and language commonly used by companies and stakeholders in the energy and environment space. The EcoPinion Survey confirms a green gap exists around terms such as energy efficiency, energy conservation... Read Full Story
Working as I do with clients who are just starting to create their Web presence, I'm forever being asked for recommendations and referrals. And - to be quite honest - I've lost track of the number of times I've recommended the same resources! So - to spare the world its supply of napkins, coasters, business cards, and assorted other scraps of paper, I'm finally gathering my favorites - the ones you've requested most often - into one place! Not all of these are green businesses, but they all... Read Full Story
