philamaena

With all the attention that's paid to increasing traffic to your website or blog, don't forget the impact that social-bookmarking services like Digg, Technorati, Yahoo Buzz, and others can have on your number of visitors. Why? Well, it's not as simple as adding keywords to your site or paying for clicks on AdWords. Building traffic by using these services involves 1) providing valuable, relevant content and 2) being a good "Netizen" - citizen of the Internet. If that sounds alarming, let me... Read Full Story

Penny-pinchers. Tightwads.Cost-cutters.   Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps?   But these words take on a new, positive meaning when you're talking about energy savings these days. It's not just the "tightwads" who are setting their thermostats to lower temperatures and adding layers of clothes, or rolling low-wattage space heaters from room to room.   As Benjamin Franklin said... Read Full Story

Penny-pinchers. Tightwads.Cost-cutters. Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps? But these words take on a new, positive meaning when you're talking about energy savings these days. It's not just the "tightwads" who are setting their thermostats to lower temperatures and adding layers of clothes, or rolling low-wattage space heaters from room to room. As Benjamin Franklin said, "A... Read Full Story

Green businesses around the country got a shock last week when a new study revealed the reasons that drive consumers to buy eco-friendly products. Surprisingly, most of the survey respondents who bought green products weren’t well-informed about environmental issues. They weren’t buying because the products would save natural resources or reduce carbon emissions. They were buying, in most cases, because green products would cut their utility bills. Predictable, in this economy? Perhaps. And I... Read Full Story

As a green business owner, you're out to change the world. You're driven by passionate environmental concerns; you spend time educating yourself about the eco-issues of the day; you work to conserve energy and water to reduce your footprint on the planet. But is your target audience buying from you for the same reasons? Probably not. According to the latest national study by Shelton Group , most of the consumers who buy green are doing so for reasons that may have very little to do with... Read Full Story

Hi all, New articles, new videos, new solutions and a definitely lighter approach to some questions (for example, what do you do when your cat MUST be with you in the bathroom after your shower? Come see! Phila The Joy of Cat-Herding www.squidoo.com/catbehaviorproblems Read Full Story

"First they laugh at you, then they ignore you, then they fight with you, then you win." That was Gandhi's description of India's path to freedom against the British. What he didn't say, however, was that ultimately the response to your message depends on how well you engage with each individual in your audience to demonstrate the value of your offering. Instead, that was consultant Melissa Schweisguth's conclusion in her article Engaging Consumers to Green Up Their Act , based on the latest... Read Full Story

It's been a long time coming, but a true-green paper company is finally stepping up to get the recognition it deserves. Marcal's Secret Deep-Green Roots | GreenBiz.com After nearly 60 years in business, it turns out that Marcal - the company that makes a range of affordable, high-quality paper products - has been quietly using 100% recycled stock all along. Why does that matter - and why is Marcal's new positioning such news? Well, when you consider that 98% of the paper products we use to... Read Full Story

http://www.your-words-worth.com/green-copywriter/bid/19381/Attract-Local-Customers-with-an-Online-Offline-Marketing-Strategy On eBay, your customers can “shop victoriously.” On Amazon, Overstock, and the big-box e-commerce sites they can get deep discounts, wide selection, and never-leave-the-sofa gratification. So how can you motivate local customers out of the house and through your door? Actually, it’s not as hard as you might think. With just a bit of creative thinking, along with some... Read Full Story

http://www.your-words-worth.com/green-copywriter/bid/19381/Attract-Local-Customers-with-an-Online-Offline-Marketing-Strategy On eBay, your customers can “shop victoriously.” On Amazon, Overstock, and the big-box e-commerce sites they can get deep discounts, wide selection, and never-leave-the-sofa gratification. So how can you motivate local customers out of the house and through your door? Actually, it’s not as hard as you might think. With just a bit of creative thinking, along with some... Read Full Story