Copyright 2008, by Karen Hurd Enterprises, Inc. Retention. It's the magic word in network marketing, maybe a more important issue than prospecting. It's the Holy Grail of network marketing. For the majority of MLM distributors, retention is elusive. High drop rates are discouraging. It's the easiest business in the world to start, and the easiest to quit. Retaining your downline in network Read Full Story

Who “owns” your team of independent contractors, your army of volunteers? Your downline belongs TO YOU first, not the company you rep for. Some would consider these comments heresy. It’s a complicated idea fraught with all sorts of potential landmines. I'm bound to get emails from nervous uplines. What if my downline decides it doesn’t “belong” to me ? Does this kind of thinking lead to chaos Read Full Story

Copyright 2008, Karen Hurd Enterprises, Inc. Network Marketing has been called "The People's Franchise". A home business model that has been designed for the person with little or no training in business. People are promised that they will earn millions and the average distributor earns maybe $300-500 per month. Is the multi-level marketing promise a lie? I don't think so. MLM or Network Read Full Story

Web 2.0 - Swimming with Squidoo(Pronounced: Skwi -doo)What is Web 2.0?At first glance, Squidoo seeems like one of those silly web 2.0 things. It was created by Seth Godin author if Permission Marketing, and The Purple Cow. When I first took a serious look at it, I couldn't quite figure out what to do with it. My "quick way cool way to generate traffic" took an entire weekend, to build instead of just a couple of hours. Once my first Squidoo page was completed (www.squidoo.com/... Read Full Story

Copyright 2007 Karen Hurd Enterprises, Inc.No ClosingNo SellingNo Chasing peopleNo RecruitingNo rejection, ever!Everywhere you look in the network marketing/home business arena, systems are advertising themselves as "Don't do anything, and you'll get rich". It's a very compelling message. These systems seem to address the very core issue of why many people don't succeed in network marketing. New marketing systems that "build your downline for you" come onli... Read Full Story

Copyright 2007 Karen Hurd Enterprises, Inc.Most network marketers don't understand their own business.Network Marketing is the only business promoted to non-business people on a mass scale. That's it's attraction and why it succeeds. It's also why MLM fails. Most new MLMersdo not take the time, to learn their new profession. MLM is promoted as fast money, and get into action NOW. Talk to enough people fast enough and you'll make it to the top. In just 90 days.Those are goo... Read Full Story

You can spot a new MLMer a mile away. They are practicing the "3 Foot Rule", and clubbing everyonewithin reach who can fog a mirror because "everyonewants what we have". The really serious ones usethe 7 foot rule. These brave souls are hailed bythe network marketing uplines as "proof you can do it"! I'll admit it's very brave.You can spot a new MLMer when you send them anemail and you get an autoreply telling you how wonderfultheir new enterprise is. ... Read Full Story

The Network Marketer’s Bill of RightsI've been studying David Sandler's selling system in "You Can't Teach A Kid How to RideA Bike in a Seminar". As I'm reading his approach to sales and working with people, I realizedthat underlying all of his work is a basic respect for the sales professional, which includesnetwork marketing professionals. After doing some Google searches for "Sales Person's Bill of Rights" I was furious! It seems that everyone has... Read Full Story

Copyright 2007 Karen Hurd Enterprises, Inc."It's Free! It's Free! It doesn't cost anything to join!You can make money! You can sponsor lots of people because it doesn't cost any money and the products are cheap! It's the easiest sale in the world"!If I can paraphrase Forrest Gump, "Free is as Free does".People who promote free or what I call "low-ball business opportunities" feel that the path to wealth is the path of least resistance. They... Read Full Story

We've all heard stories about the teenage kid who builds an online marketing empire. Overnight. In his bedroom. In between playing XBox 360 and doing his homework. Or the network marketer who builds a massive organization from zero in just 90 days using the internet. (Funny they never say HOW they did it....they just "showed the plan" more). Like other eager beavers, I entered online marketing with visions of massive opt-in lists in just 30 days....generated for free! It didn... Read Full Story