In 2010, Comedy Central prepared to launch Pretend Time, Nick Swardson’s new television sketch show, by partnering up with The Syndicate’s grassroots marketing team in three cities—Boston, Los Angeles, and New York. Our reps were decked out in T-shirts showcasing one of Swardson’s characters, Wheelchair Cat. These three teams distributed a rather unique flyer with a Listerine strip-style insert to reach a wide college audience at Northeastern University and USC’s campuses, Boston’s...
Read Full Story