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After four and a half years and 440 posts, this will be the final entry on the WebMarketCentral blog. But fear not loyal fans of this blog (yes, all three of you)—I will continue to write about b2b marketing, social media, SEO, interactive PR and whatever else pops into my mind at the new Webbiquity blog . To those who've enjoyed and/or been enlightened by this blog, thank you for your support, and I'll hope you'll continue reading my new blog. For those who have followed WebMarketCentral in... Read Full Story

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Granted, there is an awful lot of noise ("Just got back from the gym...eating pizza again for lunch...watch a Seinfeld rerun"), self-promotion and spam-like content on the world's most popular microblogging service—and to newbies it can seem... Read Full Story

Online video is hot. (Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) According to Compete.com , YouTube had nearly 86 million unique visitors and more than half a billion site visits last month. Business-friendly video sites like Vimeo , Viddler and Blip.tv are also seeing impressive traffic growth. But small businesses who want to take advantage of online video can be caught in a quandary. Shooting a basic home-video style piece with a Flip... Read Full Story

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty... Read Full Story

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog The brilliant—and entertaining—David Harry... Read Full Story

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. Sanity check: The four stages of a typical Twitter user by TechRepublic... Read Full Story

How can you keep generating fresh ideas for blog posts? Use email to extend the reach of your blog? Build links and traffic? And most importantly, use a company blog to drive real business results? Find the answers to these questions and others here in more of the best articles and blog posts on business blogging so far this year. 7 Ways to Keep Fresh Content Flowing On Your Blog by ProBlogger Darren Rowse offers seven tips for avoiding "blogger's block" and keeping fresh ideas and content... Read Full Story

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. The suite includes tools for: Google Keywords (shows what terms a site shows up for on Google, along with search position, search volume, AdWords CPC cost for those terms and other stats) AdWords Keywords (for sites already running SEM campaigns) Competitors in Google (helpful... Read Full Story

How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel? Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. B2B Marketers: Setting... Read Full Story

There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. These are people who definitely do not suck at Twitter. They are intelligent, discerning, helpful and social. All have respectable, even impressive, but not gargantuan numbers of followers. But there is a different group of tweeters out there as well, a group whose members often have immense numbers... Read Full Story