Alexa Chung is blowin' up! The girl is everywhere right now and her "It Girl" celebrity status is undeniable. Mostt recently, it seems everywhere she goes, denim follows... For instance, Alexa is the face of Pepe Jeans Spring/Summer 2010 and she's collaborating on a clothing line with Madewell and we know denim is kinda their thing. It comes as no surprise that Alexa's 8 page spread in the March 2010 UK Vogue is all about Alexa's LOVE for all things denim; the editorial is called Indigo Girl, photographed by Alasdair McLellan and styled by Kate Phelan.