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Fiat Heir Lapo Elkann's Overkill Cars

By mpougnet on  From zero2turbo.com
So it seems the manager of brand promotions at Fiat, Lapo Elkann, has some sort of addiction to camouflage and ultimately overkill. He has been seen around driving a Jeep in full camo gear and now the ultimate sacrifice has been performed. He has FULLY transformed the most beautiful Ferrari to date into a complete joke! Exterior and interior both kitted out to the extreme (even the engine bay). What are your thoughts?Read Full Story

The complicated, yet dashing Lapo Elkann

By ADINALAURAACHIM on  From adina333.posterous.com
Let’s be honest: women have it really easy compared to men when it comes to fashion. It’s enough to flip through a magazine and you can already decide which style you prefer. Are you elegant and classy? Then copy the look of Kate Winslet or Cate Blanchett. Do you prefer the youthful, fresh style? Go with Blake Lively! Are you divinely glamorous and sensual? Well, the eternal divas of the big screen could offer you some extra inspiration. Just make it a movies night with your girls, and...Read Full Story

Drive in style with the Gucci Fiat 500 collection

By daviesd6 on  From justloveleather.com
At Milan Fashion Week at new collaboration between Gucci and Fiat was announced. Gucci’s Creative Director, Frida Giannini unveiled her design partnership with Lapo Elkann on a limited edition Fiat 500. This special edition Gucci 500 will come in black and white with glossy pearl paint. “These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin...Read Full Story

Fiat Crafts Furniture Pieces Inspired by the Original 500

By terdaftar on  From autoscarsblogs.blogspot.com
At this week’s 50th Furniture Fair in Milan, Italy, Fiat previewed the “Fiat 500 Design Collection”, an initiative by the firm’s marketing boss Lapo Elkann and furniture maker Meritalia. The collection is a tribute to the original Fiat 500 and includes a sofa, a table and a console, all inspired by the 1970's Fiat 500. Each of the three pieces sports a plate that says: “Lapo and Meritalia pay tribute to the Fiat 500”. Read more »Read Full Story

Fiat Crafts Furniture Pieces Inspired by the Original 500

By kancil8586 on  From carscoopssi.blogspot.com
At this week’s 50th Furniture Fair in Milan, Italy, Fiat previewed the “Fiat 500 Design Collection”, an initiative by the firm’s marketing boss Lapo Elkann and furniture maker Meritalia. The collection is a tribute to the original Fiat 500 and includes a sofa, a table and a console, all inspired by the 1970's Fiat 500. Each of the three pieces sports a plate that says: “Lapo and Meritalia pay tribute to the Fiat 500”. Read more »Read Full Story
The video below actually shows a number of Lapo Elkann’s cars, including the Ferrari 458 Italia, a Ferrari California and two variations of the Fiat 500. We’ve included a variety of pictures in the gallery. You’ll notice though ...  
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Elkann, 34, will be working closely with his friend Flavio Manzoni, Ferrari's design director, on tailoring the cars, memorabilia and other sympathetic extensions to the Ferrari brand. It comes hot on the heels of a deal he did with Gucci's Frida Giannini ...  
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He seems happy to expose his “private” life, his flaws and his roller-coaster emotional state. He is well-liked by Italians and Italian reporters, because he is unvarnished, warm and open about the events that smeared another dark spot on the darkly ...  
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