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Womens Fashion Boutique, exclusive ready to wear, one off designer clothes SOVA So Unusual So Unique For your eyes Only Read Full Story

History of SOVA Collection Going on holiday to Jamaica 2006, we wanted holiday clothes and struggled because there was just nothing suitable for me, being tall and slightly bulging at the waist, for my daughter who just can’t keep still, requires flexibility in her clothing and finally my wife who has a classical taste in style even with casual clothes. My wife who didn’t pick up her scissors and tape measure for over year, decided enough was enough running around in circles looking for... Read Full Story

Vanity sizing is a retailer or designer’s way of making you feel better about yourself by putting a smaller size on the label than you actually are. So no, it’s not you who has shrunk, it’s the label that is lying. Vanity sizing is a device used by shops to sell more clothes, and to create loyalty so you keep coming back to them. It is a practice so widespread throughout the fashion industry that most shoppers accept that negotiating size inconsistencies between stores is built in to the... Read Full Story

There is a world epidemic of obesity and there is no sign of it abating. My personal view in this cites the food industry introducing various synthetic organic and non-organic chemicals. Many of these chemicals are better known for causing weight loss at high levels of exposure but much lower concentrations of these same chemicals have powerful weight-promoting actions. This property has already been widely exploited commercially to produce growth hormones that fatten livestock and... Read Full Story

Fashion Tips Layout your clothes before putting them on mix combinations and colour schemes before trying them on. · Tops and bottoms of one colour will make you look thinner. · Important wear clothes that fit. · Wearing too large clothes will exaggerate your figure not hide it. · Avoid belts unless you have a slim waist. · Choose appropriate accessories to your lifestyle; don’t be afraid to experiment with combination layout. Shoes makes and completes an outfit, don’t forget... Read Full Story

Layout your clothes before putting them on mix combinations and colour schemes before trying them on. Tops and bottoms of one colour will make you look thinner. Important wear clothes that fit. Wearing too large clothes will exaggerate your figure not hide it. Avoid belts unless you have a slim waist. Choose appropriate accessories to your lifestyle; don’t be afraid to experiment with combination layout. Shoes makes and completes an outfit, don’t forget quality counts... Read Full Story

Definition of Androgynous as used in fashion As a ‘look’ of a female resembling a male। Popularized by actress Diane Keaton in the 1970's movie Annie Hall, and copied as fashion apparel. Kate Bosworth and Amanda Peet recently went androgynous at New York Fashion Week. The androgynous look is a fun way to dress for work if your dress code forbids denim. You won’t need to go all out to pull the look off as single elements of the trend will be just as effective. If you are fed up with the... Read Full Story

Top dermatologists advise on tips to preserve your dark skin's smooth, rich tone Forget the old-school stereotypes, like black skin's always oily. There's little about African-American skin that is safely assumed, except that it can be supersensitive — its pigmentation, called melanin, may rebel against the wrong products by developing a discoloration that can stick around for months or years. Take these skin-safe tips to heart. The nation's top dermatologists advise following these rules to... Read Full Story

I am amazed at the state of the Haberdashery industry in this country. We encourage young discerning talented students to hone their new skills in the art of fashion design. By the time they graduate and move on to do their own thing, they struggle to obtain the very materials that they require to show case the talent they have through their designs. It’s hard to buy exactly what you are looking for, and therefore forced to re-adjust and buy what is available? Zip yellow, not in stock... Read Full Story

I have recently been to the Clothes Show London ExCel, where the feedback was overwhelmingly in favour of plus size women. We had on display a lot of Boutique clothing which in description are one off designs, contemporary classics with a “twist”. Many of the clothing were sparkling with Swarovski stones that added glamour to our outfits. Many women visited and all they could see was size 12 – 14. The answers we got after a fairly long browse was “do you have this in larger sizes”, you know... Read Full Story