2010 is fast approaching. At this time of year, clients routinely ask us to review their web sites and provide recommendations on how to improve the user experience and increase traffic. For a relatively small investment, the WebDriven team will perform a comprehensive audit that includes looking at your site traffic, social media opportunities and design elements. Once the audit is completed, WebDriven will provide a report outlining specific tasks for improving the site.  Step One: Kic... Read Full Story

2010 is fast approaching. At this time of year, clients routinely ask us to review their web sites and provide recommendations on how to improve the user experience and increase traffic. For a relatively small investment, the WebDriven team will perform a comprehensive audit that includes looking at your site traffic, social media opportunities and design elements. Once the audit is completed, WebDriven will provide a report outlining specific tasks for improving the site.  Step One: Kic... Read Full Story

Silicon Alley Insider's Dan Frommer makes a good point in a recent article that Microsoft should be working on iPhone apps as a hedge bet if nothing else to a) have a more substantial brand presence on fastest growing mobile software platform and b) grow its mobile ad platform...not to mention the fact that they still rule the Office space and mini apps would support the millions who use them.Frommer outlines possible Microsoft iPhone apps which include:* Office micro apps, so the millions of... Read Full Story

Silicon Alley Insider's Dan Frommer makes a good point in a recent article that Microsoft should be working on iPhone apps as a hedge bet if nothing else to a) have a more substantial brand presence on fastest growing mobile software platform and b) grow its mobile ad platform...not to mention the fact that they still rule the Office space and mini apps would support the millions who use them.Frommer outlines possible Microsoft iPhone apps which include:* Office micro apps, so the millions of... Read Full Story

According to a Google blog post last week, the company will soon enable public search access to 'public' Google Docs.   Good idea, right? Presumably if users mark documents as public, one would guess this move would be a welcome one.  There is a snag though as C|Net's Zoë Slocum points out:While it may well be obvious to most users how publicly available their Google documents are--and many of those published documents may well be intended to be as publicly available as po... Read Full Story

According to a Google blog post last week, the company will soon enable public search access to 'public' Google Docs.   Good idea, right? Presumably if users mark documents as public, one would guess this move would be a welcome one.  There is a snag though as C|Net's Zoë Slocum points out:While it may well be obvious to most users how publicly available their Google documents are--and many of those published documents may well be intended to be as publicly available as po... Read Full Story

Back in 2003, email communications took up about 50% of the time users spent online each month. Content consumption is now moving close to that 50% mark as email slides downward. Monthly content consumption has increased on average from 3.75 hours to 7 -- according to a six-year analysis of the Internet Activity Index (IAI) conducted by the Online Publishers Association.  While some categories like search increased signficantly, its share of overall time was only a two percent increase.T... Read Full Story

Back in 2003, email communications took up about 50% of the time users spent online each month. Content consumption is now moving close to that 50% mark as email slides downward. Monthly content consumption has increased on average from 3.75 hours to 7 -- according to a six-year analysis of the Internet Activity Index (IAI) conducted by the Online Publishers Association.  While some categories like search increased signficantly, its share of overall time was only a two percent increase.T... Read Full Story

There was an interesting piece in Tech Crunch earlier this month on how charities can leverage Twitter to raise awareness and money. Twestival which raised $250k for charity:water was featured as was Blame Drew's Cancer and others.  The bigger question is how non-profit organizations -- many of whom struggle to maintain a website and/or a blog -- best integrate Twitter and tools like it.  Here are three basic questions to consider:  1) Where is my audience today?  Are your... Read Full Story

There was an interesting piece in Tech Crunch earlier this month on how charities can leverage Twitter to raise awareness and money. Twestival which raised $250k for charity:water was featured as was Blame Drew's Cancer and others.  The bigger question is how non-profit organizations -- many of whom struggle to maintain a website and/or a blog -- best integrate Twitter and tools like it.  Here are three basic questions to consider:  1) Where is my audience today?  Are your... Read Full Story