By: Bob Speyer, President - Web Success TeamLast week, I wrote about Why Visitors Leave Your Site before Taking Action. A high bounce rate is one of the main causes of site underperformance. In this article, I will explain the last three factors on how you can keep your bounce rate at an all-time low and achieve web success with online direct response marketing techniques.5. Lock and Key: Much of your traffic will come from search engines, so it is important to select related keywords so peop... Read Full Story

The keys to success are always within reach. However, we need to remember that time and effort plays a big role in the equation. A successful person is one who is not afraid of failure despite the circumstances. Scarlett O’Hara is no different. Like a small business, O’Hara uses what’s available to her in order to achieve success. She does not give up, is resourceful and cut throat. A successful business online can relate specifically to the following examples. – WST B... Read Full Story

POG Ads, also known as Pot of Gold Ads, can help you promote your business in line with Google Adsense or on their own. These are pay-per click advertisements that can help bring traffic to your site and/or increase page revenue. - WST By: KC Morgan There are a lot of online advertising opportunities out there. As a Webmaster, don’t you owe it to yourself (and your site) to explore the possibilities offered by them all? Is it possible that one of these advertising possibilities could lead you... Read Full Story

By: Alyse Speyer – Writer, Web Success Team By now, we all know the importance of keywords for search traffic. However, having keywords on your website does not mean that you will instantly be searched. Keyword placement and design are specific art forms. For the purposes of this article, I will explain in detail the importance of having varied keywords and how to use your analytics to filter out the ones that are causing you to lose money. Optimize Your Brand To optimize your brand related ... Read Full Story

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By: Bob Speyer, President - Web Success TeamThe measure of how well a website performs or underperforms has a lot to do with Bounce Rate, the percentage of visitors that leave a website before navigating to another page. I call these visitors “one and done-ers.” If you understand the reasons why they leave, you can improve your website performance and visitor response rates. So let’s take a look at the causes of high bounce rate and how we can fix them.Seven Bounce Rate Busters1. The 10 Secon... Read Full Story

It’s a great day when your brand name is strong enough to effect social change. This article explains Levi Jeans use of their brand name to promote HIV testing in South Africa. Levi’s effect on social change not only increased sales for the company, but also increased testing. The lesson here is to broaden the use of your brand. Be innovative! – WST By: The Times (South Africa) Companies are using their financial muscle to bring about change, writes Claire Keeton LEVI’... Read Full Story

By: Alyse Speyer, Copywriter - Web Success TeamOn Tuesday, June 16, I packed up my laptop and headed down to Long Beach, CA to attend the Online Marketing Summit. The main areas covered were Social Media, Search Engine Marketing (SEO & PPC), Web Analytics, Usability, Email Marketing, Digital PR and Integrated Marketing Strategy. This all day event included expert speakers from major online marketing firms such as Ray “Catfish” Comstock, Debbie Qaqish, Tim Ash, Steve Woods, Dana Todd and m... Read Full Story

For many long-term business owners, tackling the web can be an intimidating and difficult task.  It is important not to be discouraged by negative reviews by disgruntled customers, but rather to rise above and move forward in your marketing efforts.  There are a few basic things to keep in mind when taking the step into the modern business world.  Here are a few good tips that will keep your head on straight and your business making money. -  WST Read Full Story

We, online marketers, always talk about finding your niche or target market.  One of the best ways to do so is through an understanding of human psychology and how people buy.  Marketing to personality types will help you craft your website or media campaign effectively.  This article details four main personality types and how they buy.  Use this as a resource for how you want to position your product/services and brand. -  WST By: Ivan Strouchliak We are all different. Some of us prefer to ... Read Full Story