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By Bob Speyer, Web Success Team There were some marketing fireworks over the 4th of July holiday at the World Series of Poker Tournament in Las Vegas. Batman made his appearance as one of the entrants and turned the normally high roller tournament into a media frenzy. Sure there were the predictable Hollywood and sports [...] Read Full Story

By Bob Speyer, Web Success Team Social Media has definitely arrived when it has its own day. Thanks to Mashable, June 30 will now be engraved in Internet history. I remember when Earth Day got started. I was a student at Berkeley and saving the planet and protesting the Vietnam War was all the rage. [...] Read Full Story

By Janette Leon-Speyer, Web Success Team Objective: Getting the message to your audience Online marketing is very inexpensive and has widespread reach. Due to the aforementioned reasons most companies and individuals have jumped on the Online Marketing platform to advertise and share their products and services. However it is fast becoming highly saturated. As it [...] Read Full Story

By Bob Speyer, Web Success Team The attraction of playing poker is the risk-reward paradigm. What separates a good poker player from a successful one is the skill employed in playing the hands. Effective content, whether it is for your social media activities or for your website, is based on how well you craft and [...] Read Full Story

By Bob Speyer and Kristin Tomlinson, Web Success Team Unlike most conferences that operate around numerous distractions such as an exhibit floor or vendors ready to make there next sales pitch, the Online Marketing Summit in Long Beach on June 21st allowed attendees to collaborate and network with one another to learn the best practices [...] Read Full Story

By Bob Speyer, Web Success Team Businesses are always looking for that magic bullet to penetrate the clutter and help your business stand out from the competition. What if I told you that you could sit back and have others do your promotions for you. If done correctly, you can accomplish this through Viral Marketing. [...] Read Full Story

By Bob Speyer, Web Success Team Fact: Google is everywhere — in your business, in your home and your psyche and in your everyday conversations with friends. It is even a new verb, like “just Google it.” What did we do without the Internet and search engines to find our way in life. We are [...] Read Full Story

By Bob Speyer, Web Success Team Squeezing the most out of your online marketing can translate into increased revenue for your products or services. There are four main ingredients you need in the marketing mix to produce income online. My web success recipe is: Traffic + Experience + Interest + Referral = Revenue. First you [...] Read Full Story

By Bob Speyer, Web Success Team Every website owner is competing for the hearts and minds of their visitors. Keeping their eyeballs transfixed to your site can lead to more business and increased revenue. Making that important good first impression is the result of great direct response copywriting. Your content must engage the visitor within [...] Read Full Story

By Bob Speyer, Web Success Team There is the old adage that two things are certain in life, “Death and Taxes.” With business you can also add Scope Creep. Every business has experienced it, some more dramatically than others. It is one of those gremlins that attaches to projects and wreaks havoc with proposals and [...] Read Full Story