Adweek Article: Who’s in Charge of Social Media?
There is confusion between traditional advertising agency and PR models as to who should handle social media (the new medias). They both bring different skill sets to the table. This should not deter clients or agencies from the bigger picture: social media can compliment your existing ad campaign. The problem is that we are allowing all this new technology to complicate matters even when it is really quite simple in my opinion. Branding and advertising will always be necessary whether you u... Read Full Story
Join Us to #BeatCancer with Social Media
Please help Beat Cancer by Tweeting, Blogging or Posting on Facebook with the hashtag: #beatcancer.  eBay/Paypal and MillerCoors are donating a cent per hashtag. The campaign is aiming for a Guinness World Record “for the distribution of the largest mass message through social media” in one day. So please RT and post away! – Web Success Team. Read more All About #BeatCancer In a 24-hour period of time starting Friday, October 16th at 9 am (PDT) and lasting until Saturday, October 17th at 9a... Read Full Story
Join Us to #BeatCancer with Social Media: About
Please help Beat Cancer by Tweeting, Blogging or Posting on Facebook with the hashtag: #beatcancer. eBay/Paypal and MillerCoors are donating a cent per hashtag. The campaign is aiming for a Guinness World Record “for the distribution of the largest mass message through social media” in one day. So please RT and post away! – Web Success Team. Read moreAll About #BeatCancerIn a 24-hour period of time starting Friday, October 16th at 9 am (PDT) and lasting until Saturday, October 17th at 9am (P... Read Full Story
Of Bloggers and Blogging-A Phenomenon That Has Captured the Online Worlds Imagination
Back when blogs didn’t exist…or did they?By Eric Pangburn Web Success Team ContributorLooking back, it is hard to imagine that there was a time when things such as “blogs”, “blogging” and “bloggers” didn’t exist. Yes, some of us have been around long enough to remember when everyone didn’t have some sort of online presence. Things are a lot different today as blogs are routinely used by everyone in order to achieve web success, implement corporate branding and act as an effective tool in dire... Read Full Story
PPC vs Article Marketing
PPC vs Article Marketing. Web Success Team usually recommends the latter to our clients. We feel that Articles have staying power and help with search engine organic rankings. However I would not underestimate the power of PPC. A well crafted PPC campaign can compliment your blog and your website promotion. A good combination of both is optimum. The attached article explains the pros and the cons of PPC vs Article Marketing. Please read more. – WST The Last Word in PPC vs. Article Marketing ... Read Full Story
Making a Difference in Cambodia One Child at a Time
SCAO Volunteer
By Bob and Janette SpeyerSave Poor Children in Asia Organization (S.C.A.O.) is a learning center for orphaned, homeless and poor children in Cambodia. This year the Web Success Team traveled to Phnom Penh as tourists and left as volunteers committed to improving the lives and futures of the children of Cambodia.Cambodia is a great nation that is still recovering from the atrocities of genocide, war, mass starvation and the Khamer Rouge regime that devastated the country from 1975-1979. Approx... Read Full Story
Effective Tips For Generating Leads in Today’s Changing Online World
By Eric Pangburn Web Success Team Contributor You can have the flashiest and most visually impressive website on the Internet but if no one ever visits it, then site isn’t really doing you that much good. By the same token, an e-commerce site that pulls in a fair amount of traffic but very little actual sales isn’t living up to its potential either. In both cases, the one factor that can tip the scales in your favor is effective lead generation. And not just any leads, mind you; what you wan... Read Full Story
What Do Mortgages and Parenting Have in Common?
By Bob Speyer, President – Web Success Team On the face of it, more than you think when you consider raising children and obtaining a mortgage as two of the most important and difficult challenges parents face in these modern and uncertain economic times. But that is not really the main thrust of this article; nor is it just an attention grab. The Web Success Team has just launched two direct response websites with very different yet distinct marketing focuses: Be Informed. Make the Right Mor... Read Full Story
5 Tips on How to Increase Website Conversion Rates to Maximize Your ROI | Web Success Team Blog
5 Tips on How to Increase Website Conversion Rates to Maximize Your ROI | Web Success Team BlogPosted using ShareThis Read Full Story
Differentiation and Relevance
Nice thought provoking article about being different and “Relevant.” Again, this all ties into branding, marketing and selling. We all strive to be different and unique and in many ways we are. WebSuccessTeam The Key to Differentiation Is Relevance Posted by Bart Cleveland for Adage Differentiation is something that every agency preaches to its clients. Yet most ad agencies are a commodity. Very few have a distinct personality. I have no greater fear than my agency being witho... Read Full Story