UNIQLO (ユニクロ) is more than a fashion brand. It’s a lifestyle, the foremost representative of Japanese design, and a prime example of how through successful marketing, a little-known Japanese casual wear retailer can become one of the top 10 largest brands of its kind, and expand into more than 12 countries in a matter of years.In June 1984, a Unique Clothing Warehouse (hence Uniqlo) unisex casual wear store was opened in Fukuro-machi, Hiroshima, by a Yamaguchi-based company Ogori Shōji (now...
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