clearinsite

Writing for the Web Important details that you should consider when writing for the Web When you're browsing the Web for information, you're coming across variously structured pages. Some contain the exact information that you need, while others are full of details that prove to be inconclusive. The rule of thumb when writing for the Web is to keep the information well structured, and to respect some basic, very simple directions. Failure to do so will result in web users never attempting to... Read Full Story

SEO Basics - Good Link, Bad Link Your link profile is potentially the most powerful aspect of your SEO efforts, especially in the eyes of Google. Quality counts over quantity, but it is important to get a good list of well-balanced links pointing to your site. Diversification really is the key. Try not to concentrate all of your efforts on gaining links from one source, and similarly try not to gain them using a single method. A number of tactics should be avoided wherever possible because... Read Full Story

Welcome to Part 1 of 20 Professional Website Design SEO Tips. Part one: Keywords Keyword Selection Creating a list of keywords is easy, but you need to make sure what you think are relevant keywords will be what your potential clients will be searching for. Put yourself in your client’s shoes; How would you find a business like your own, what would you search for? There are a few simple guidelines to follow when selecting your keywords; Choose as many as you can find. Have a look at your... Read Full Story

This information applies to all registered UK companies with websites. Did you know that in the UK companies must include certain regulatory information on their websites and in their e-mail footers from 1 st January 2007 or they will breach the Companies Act in the UK and risk a fine. Websites should provide the following minimum information. This must be readily, easily and permanently accessible: The name of the service provider must be given somewhere easily accessible on the site. This... Read Full Story

Yes & No, but there are conditions! Paid advertising is useless if it isn't done correctly. Many people register with Google AdWords, create an advert for as many vague keywords as possible and start throwing money away! Literally thousands of Google ads could be improved with a little foresight and planning. Finding a niche keyword and paying 2p a click is all very well, as long as you realise its probably cheap because no ones searching for it. Google will provide tools 'a plenty to help... Read Full Story

We have all seen adverts on the Internet and arriving in our inbox advertising top ranking in the search engines for X amount of your hard earned cash. But can you encourage similar rankings without forking out? Over 80% of your web traffic will come from search engines, which begs the question where does the other 20% come from. Either directly typing in the URL or Directory links will make up the other 20% Getting a listing in a directory provides visitors to the directory with a single... Read Full Story

Welcome to the ClearInsite SEO and Accessibility Blog. I'm Daniel Gallacher, IT Manager and Web Designer at ClearInsite, a company specialising in website usability, accessibility and search engine marketing. Over the coming months I will regularly post tips and links to sites, that will help you make the most of your website. Also with new UK regulations regarding website accessibility, I will help you stick to the standards without compromising your design and layout! But for now I shall... Read Full Story