Banff, Alberta, Canada has found a unique way to bring their destination and their destination brand to life: enlist the locals to tell their own stories of Banff.
A series of more than 30 videos have been created and distributed on social media sites including YouTube, Crackle and others.
Click
here for the videos or click on the graphic below.

Full disclosure: this was a pilot project for my new venture with
Radar DDB and Carousel Content Corp.
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