Author’s program note. As far as I can tell, everyone in the world has either run a personal ad (mostly online), is running one at this moment… or will run one before you can say “Jack Robinson.” This means you. The question is not whether you will use personal ads… but whether they’ll deliver the exact person you are seeking. Sadly, the vast majority of personal ads cannot deliver the bacon (or the cheese cake or the beef cake). They just don’t provide enough detail and so are quite capable of delivering the Wrong Prospects. Witness the personal ad celebrated by Jimmy Buffet in the tune that made Pina Coladas mandatory Happy Hour fare as you bar hopped in pursuit of nirvana.

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