UN joins ‘Bell Bajao’ campaign on domestic violence
United Nations, Sep 22 - Building on its award-winning 'Bell Bajao' campaign ('Ring the Bell' in Hindi) in India, the Breakthrough organisation has launched a global campaign on domestic violence at the Clinton Global Initiative (CGI). United Nations Secretary-General Ban Ki-moon has joined the campaign as the inaugural global 'Champion,' and Breakthrough will align with his UNiTE to End Violence Against Women campaign as its first global partner, Breakthrough's President and CEO Mallika Dutt announced Tuesday. 'We are honoured and delighted to have Secretary-General Ban Ki-moon as our inaugural champion for the Global Bell Bajao campaign.
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