AWARDSLINE: Both of you had worked on a lot of projects together at New Line?
HOROVITZ: Two favorite projects we developed were Rushmore, which we didn’t get to make, and About Schmidt.
DE LUCA: I knew if it was a Rachael Horovitz project, it was going to be elevated, plus she’s got great taste. So when I came into Columbia, I leapt at this project, one, because of Rachael and two, because I read the book and immediately connected it.
AWARDSLINE: At what point did Steven Zaillian come on to write this?
DE LUCA: He came in when we knew there was interest from Brad Pitt.
AWARDSLINE: Steven Soderbergh was involved early on and at one point left the project for several years.
HOROVITZ: He was the person that I wanted when I read the book and so I had conversations with him about doing it before it was even set up. It didn’t solidify until we had Brad Pitt. Brad always loved the book and hoped we would come to him with a convincing package. He had other stuff on his plate but always said to keep him in the loop.
AWARDSLINE: That was close to the start of production. Is this the kind of situation that just freaks you out? It’s a week before cameras roll, you’ve got Brad Pitt and suddenly you don’t have Soderbergh. What do you do?
DE LUCA:
Rachael can back me up: As a producer you are designed for this. You are accustomed to dealing with adversity and things not happening. Your tool set is to never lose faith. So it didn’t faze us because we were so passionate about the material.
AWARDSLINE: How fast did you put it back together? And did Bennett Miller come in before Scott Rudin and Aaron Sorkin?
DE LUCA: Because we were all on Social Network together, Rudin came with Sorkin to jump-start the post-Soderbergh version. Aaron wrote a new draft in a short time because he’s very fast. That script got Bennett Miller interested.
AWARDSLINE: How long was it before you got the project back on track?
HOROVITZ: It was about three months before Bennett came into the mix.
AWARDSLINE: Are you surprised at the film’s box office and critical success?
DE LUCA: In a way, we weren’t surprised. From Bennett’s first pitch to watching Brad and him shoot the movie, to watching different post production cuts — we knew he had made an inspirational, emotional movie about this man’s quest for wisdom. It’s always nice when the general response to a film echoes what you’ve always felt as you shepherded it.
AWARDSLINE: In terms of awards strategy you ended up entering the movie in the drama category for the Golden Globes, and it didn’t work out. With the Academy you didn’t have that problem. Mike, you went through this whole awards-season process last year with The Social Network. Do you think it’s important?
DE LUCA: It’s always the icing on the cake. You never plan for it. I was humble and grateful in the face of it; it was my first experience with anything on that level. What it does in a great way is focus additional PR on the movies that have moved us during the year. One always hopes with every movie, that it connects and moves people. The season is a great place where movies are celebrated. There’s no downside to it.