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Cassandra Peterson
Cassandra Peterson is an American actress and entertainer best known for her valley girl goth persona "Elvira, Mistress of the Dark." The character was so popular Peterson scored several endorsement deals, including a Coors Light... [more]
Cassandra Peterson is an American actress and entertainer best known for her valley girl goth persona "Elvira, Mistress of the Dark." The character was so popular Peterson scored several endorsement deals, including a Coors Light commercial.
Anyone seeking to learn how to create a lasting brand could take a lesson from Cassandra Peterson: As the beehived, bosomy Elvira, the former Las Vegas showgirl turned making fun of schlocky horror movies for a public-access station into a formidable media empire that’s lasted nearly 30 years. While it’s been some time since Elvira was making iconic cameos on TV shows like CHiPs, or exhausting Johnny Carson’s store of double entendres on The...
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