Gwen Stefani
Gwen Stefani has become one of the most influential musical artists of our time. Her unique, incessantly fresh sense of style is the envy of fashionistas everywhere, while legions of fans cannot help but be fascinated by her every move... [more]
Gwen Stefani has become one of the most influential musical artists of our time. Her unique, incessantly fresh sense of style is the envy of fashionistas everywhere, while legions of fans cannot help but be fascinated by her every move. She's the lead singer of No Doubt, but she's had amazing solo success as well. Her fashion lines L.A.M.B. and Harajuku Lovers are also very popular.
Super lovin' Gwen Stefani's new promotion
Who's cooler than Gwen Stefani these days? She's stylish and smart and when it comes to marketing she certainly doesn't drop the ball either.
To get young girls involved in her Harajuku Lovers fragrance, her company worked with agency Syrup to create a karaoke video sharing program in which fans can record and post videos of themselves singing to her songs. Visitors to the site can vote and comment on videos, purchase fragrance, and watch other promo videos from the company. Here's an example:
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