Prom Dresses

Being able to rent a couture gown for a special event is nothing new but a new service, Rent the Runway, hopes to streamline the process and become, as the NY Times describes it, a Netflix for haute couture. The site was founded by two recent Harvard Business School graduates, Jennifer Hyman and Jennifer Carter Fleiss. A four-night dress rental can cost from $50 to $200 depending on the value of the gown. Pieces can be rented for either four...