Where To Find Cheap New DVDs

If you're looking for cheap new DVDs of recently released motion pictures, your best bet is shopping the new release racks of the big chain stores. These are often located very close to the checkout areas of those super stores and are an important marketing tool for such high-volume retailers.

Retailers, particularly those that offer a wide variety of merchandise at reasonable prices, must sell in large volume in order to achieve the profits their investors expect. This presents the shopper with a unique opportunity to get cheap prices on a wide variety of products, including cheap DVDs of recent films.

These high-volume retailers consistently showcase loss-leader sales items to try to increase their overall business, and in recent years cheap DVDs have been widely used to try to drive sales higher. It is not at all uncommon to find videodisks of films recently released to DVD priced $10 to $15 below their manufacturer's suggested retail price (MSRP). This sort of pricing makes these DVDs available to consumers at savings of up to 50 or 60 percent, a savings that is not to be overlooked.

In terms of store placement, racks of such recently released DVDs are strategically located near the entrance of the store and close to the checkout areas in order to ensure the greatest possible exposure to potential customers. The tactic is a common one in retailing and is designed to give shoppers the impression that the retailer in general offers significant savings on all its products. Not surprisingly, it is a retail strategy that is surprising effective. It works wonders on people looking to buy cheap electronics impulsively.

Another excellent source of inexpensive DVDs are high-volume video rental centers, where slightly used DVDs of recent- vintage films are made available for very reasonable prices weeks after the rental demand has slacked off, making them cheap to add to one's collection and offering an excellent buy.

Another worthwhile place to shop for cheap new--if only slightly used--DVDs is at local flea markets where some booth owners somehow come up with recently released DVDs at extremely reasonable prices. The availability of such cheap new DVDs can probably be traced to the fact that many such videodisks are bought impulsively by buyers, who once having seen the film in question a time or two, decide they no longer have any particular need to own it and try to get a little something back in return for the original price they paid. All of which makes it possible for others to enjoy the film at a sharply reduced price.